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Bonjour,

My name is Yasmina F. Edwards, I am a French native of African heritage based in the US.  As a French immigrant, I have used my drive, resilience, and energy to create a life for myself.  

After having worked for 15 years in Fortune 500 corporations, I launched my own companies and built strong networks across three continents: Europe, Africa, and North America. 

I am a serial entrepreneur, I’d like to share my experience with you as a Founder, Coach, Capital Raising Advisor and expert in cultural intelligence.

My mission is to strengthen and amplify your voice by helping you build a strong personal branding in line with your values and vision while breaking new ground to scale your business.

My Story

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After graduating from Business  School  in Valence, France with a degree in international management, I decided to move to New York where I worked for fortune 500 companies  such as  Sanofi Aventis, American Express, PVH and Harry Winston for over fifteen years. I then created my own consulting agency, managing and advising active brands’ creative strategies, talent and production: EGMNY.

IG LIVE

#Breakingnewgroundshow🎤

For more content, follow me on my new Instagram page @breakingnewgroundshow

Our Values

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TRUST

“Trust is the basis of a healthy and harmonious relationship with customers.”

At YFE_Agency we like to talk about mutual trust, because trust is what motivates us and pushes us to bring you the best of ourselves by respecting our commitments and the quality of our services. 

OPENNESS AND TRANSPARENCY

Clarity of communication and listening skills are essential aspects of the relationship that YFE_Agency builds with our customers and partners. The information we share must be clear, accessible, and easy to understand within a trusted environment—all of which is driven by listening.

We make sure that our customers can easily follow the progress of their project and provide them with all necessary assistance and support.

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EXPERTISE AND EMPHATY

At YFE_Agency, we position ourselves as expert advisors who guide our clients and help them achieve their goals while being concerned about their wellbeing. Our commitments drive us to be responsible while building long-term partnerships with our customers. 

PASSION AND AMBITION

Passionate about our profession, at YFE_Agency, we are driven by the success of our customers. Ambition pushes the agency to always aim higher and to dare to get out of our comfort zone by forging our own path.

We like the idea of building our own table and bringing our clients along by offering them custom-made, winning solutions.

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Our Services

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Branding & Awareness Strategies

Press

International Press Relations

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Social Media Management

Press

International Press RElations

Commitment min. 3 months

** Only French

** Only English

** In French and English

social sharing

Social Media management

Press

International Press RElations

Commitment min. 3 months

** Only French

** Only English

** In French and English

social sharing

Social Media management

target

Branding & awareness strategies

target

Branding & awareness strategies

We teach founders, business owners and entrepreneurs the skills necessary to understand and control your financials, and the steps needed to obtain funding to grow your business.

Join our community

Have a podcast or speaking opportunity in mind?

Yasmina is a tough leader on the following topics:

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Published articles

Meet the Fearless TV Anchor who Speaks Truth to Power

I have been following Joy Reid since she joined MSNBC as the host of the political weekend-morning talk show AM JOY…

How an Immigrant Mindset Can Help America Cope With Covid-19

Eyes on 2021: The Nigerian Migrant Who Is Becoming a Musical Sensation in Italy

Chris Obehi was just 17 when he ran away from Boko Haram and left Edo State in Nigeria. He wasn’t just another West African…

Meet America’s Favorite Yoruba Tech Soul Pioneer

I met Eli Fola a year ago at a screening of my film Bigger Than Africa, which was held at the United Nations Headquarters in…

My love letter to Nigeria

Storytelling has, and continues to play a natural and intimate part of our identity, history and future — it has not only marked ..

All 9.11 stories are relevant

This is the first time I am sharing this picture. I have rarely spoken about 9/11. I always felt that it was inappropriate…

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Get In touch

Or

Schedule a consultation

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